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RISSAI VALLEY
A RITZ-CARLTON RESERVE
日赛谷 丽思卡尔顿隐士酒店
Client 客户:
Ritz-Carlton 丽思卡尔顿酒店集团
Type of Work 类型:
Logo标识设计
Visual Identity 视觉识别
Agency 服務公司:
Superunion (Design Bridge + Partners) 扬特品牌咨询
In 2023, during my tenure as the Design Director at Superunion, we were tasked by the Ritz-Carlton to create the visual identity for their first Reserve hotel in China, a top-tier hotel project located in Jiuzhaigou, near Tibet.
Drawing inspiration from the local culture, we combined Tibetan script with English letters to craft a unique brand identity, extending this design to a comprehensive brand typography.
The outcome, from typography to Tibet-inspired brand colors and distinctive patterns, created a visually impactful brand image.
2023年，在我担任Superunion设计总监期间，我们受丽思卡尔顿之托，负责为他们在中国首家隐士酒店——位于九寨沟、靠近西藏的顶级酒店项目，创建视觉识别
我们从当地文化汲取了灵感，将藏文与英文字母相结合，打造了独特的品牌标识，并将此设计扩展至整套的品牌字体
最终的成果，从排版到受藏文启发的品牌色彩，再到独特的图案设计，不仅在视觉上塑造了品牌形象的视觉冲击力，同时也保持了其独特性