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JINYUANCHUN
今缘春白酒
Client 客户:
Jin Yuan Chun 今缘春酒业
Type of Work 类型:
Logo 标识设计
Visual Identity 视觉识别
Packaging 包装设计
Agency 服務公司:
Landor 朗涛品牌咨询
In 2020, while I was the Design Director at Landor, Jin Yuan Chun, a Shandong brand specializing in Baijiu craftsmanship, entrusted us with the packaging design for its new product line.
Our final proposal encompassed more than just the packaging design - from the overall brand visual system to the new product line package, we crafted a new positioning and mission to let more people experience the charm of Baijiu.
We created a refined expression in the Baijiu industry that had never been seen before, establishing a comprehensive brand identity for the brand under its new objectives.
2020年，在我担任朗涛品牌咨询的设计总监期间，今缘春，一间专注于白酒工艺的山东品牌，委托朗涛为其全新的产品线做包装设计。
我们的最终的提案内容不仅包含了包装的设计 - 从品牌的整体视觉体系，到全新的产品线，我们都为其新的定位和任务 - 让更多人感受到白酒的魅力，创造了在白酒业界前所未有的精致表现，为品牌在全新的目标下创造出了整体的品牌识别。