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COTTI COFFEE
库迪咖啡
Client 客户:
COTTI COFFEE 库迪咖啡
Type of Work 类型:
Logo标识设计
Visual Identity 视觉识别
Packaging 包装设计
Agency 服務公司:
Superunion (Design Bridge + Partners) 扬特品牌咨询
In 2023, while working as Design Director at Superunion, our agency was entrusted by Cotti Coffee to craft i comprehensive brand identity.
Our approach involved an in-depth analysis of contemporary digital communication trends. Collaboratively with the client's team, we developed a distinctive visual symbol, "@", to encapsulate the concept that "every scenario unfolds @ Cotti," seamlessly integrating this narrative into the overarching visual strategy. This initiative resulted in a highly adaptable logotype, enhancing brand recognition across various platforms.
The culmination of our efforts was the development and implementation of a cohesive visual identity system within a three-month timeframe. This solution enabled Cotti Coffee to expedite its national expansion, successfully opening over 6,000 stores across the country within six months.
Our work established a robust foundation for Cotti Coffee's strategic global growth.
2023年，在我担任Superunion设计总监期间，我们受库迪咖啡之托，负责为他们的整体品牌创建品牌识别
我们研究了当下互联网传播的特性，和库迪咖啡团队共同创造出识别性极强的视觉符号“@”，将“所有可能场景都发生在库迪”的概念注入在整体的视觉设计上，形成延展性极佳的品牌标识识别。
最终的成果，我们将极具弹性的标识符号到整体视觉系统的品牌全案在3个月内完成形成完整视觉系统，协助客户实现半年全国6000+门店的快速扩张，为全球的快速布局建立坚实基础。