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AMAZFIT
华米
Client 客户:
HUAMI 华米科技
Type of Work 类型:
Logo 标识设计
Visual Identity 视觉识别
Packaging 包装设计
Retail 零售空间
Agency 服務公司:
Landor 朗涛品牌咨询
In 2019, while be the Design Director at Landor, Huami Technology entrusted us with a global brand renewal project.
During this time, I led a global team to create a unique rebranding identity for them. Huami Technology is a global manufacturer of smart wearable devices, offering different products tailored to various groups. Based on this brand's unique position, we developed the "chameleon" concept for Huami's brand renewal.
Like a chameleon, Huami Technology creates unique products tailored to each user. From logos and colors to all aspects of communication and layout, a highly flexible visual system was employed. This perfectly interpreted Huami's unique brand positioning, maintaining consistency within flexibility and creating a flexible and recognizable brand visual identity for Huami's products and global expansion.
2019年，在我担任朗涛品牌咨询的设计总监期间，华米科技委托朗涛进行了全球的品牌更新工程。
在此期间，我带领着全球的团队，为华米科技创作出独一无二的品牌重塑视觉工作。
华米科技是全世界的智慧穿戴设备生产商，针对不同的族群有着不同的产品作为对应。根据这个品牌的性质，我们为华米的品牌更新创作出了“变色龙”的概念。
就像变色龙一样，华米科技在为每一个使用者创造出属于他们个人的独特产品。从标识到颜色，到所有的沟通层面表现与版面格式，都用了极为弹性的视觉系统，为华米的独特品牌定位做了完美的诠释，在弹性中仍能够找到一致性，为华米的产品和全球布局创造出弹性而可辨识的品牌视觉识别。