ABOUT 关于我
All Projects
ALIBABA CLOUD
阿里云
Client 客户:
Alibaba 阿里巴巴
Type of Work 类型:
Visual Identity 视觉识别
Packaging 包装设计
Agency 服務公司:
Landor 朗涛品牌咨询
In 2019 during my tenure as the Design Director at Landor & Fitch, Alibaba Cloud commissioned us for a rebranding project.
During this period, I led a global team to create a unique brand visual identity for Alibaba Cloud.
Drawing inspiration from the "cursor" in the brand logo, we created a comprehensive brand new visual identity for Alibaba Cloud, encompassing brand colors, fonts, graphics, and photographic styles. The design allowed the brand to flexibly use the cursor visuals as the major element of expression to reach broader audiences. It also brought extreme flexibility in various expressions for the brand, clarified the brand's expression guidelines, and helped Alibaba Cloud become a strong brand in constructing the global digital world.
2019年，在我担任朗涛品牌咨询的设计总监期间，阿里云委托朗涛进行了为期一年的品牌更新工程。
在此期间，我带领着全球的团队，为阿里云创作出独一无二的品牌重塑视觉工作。
从品牌标识得到的“光标”灵感，我们为阿里云创造了从品牌色、字体、图形、照片风格的全面品牌更新设计，为品牌在面向更广泛的受众时，能够灵活运用。
可被辨识的光标视觉作为主要表现方式，除了为品牌表现带来极为弹性的各种表达，同时明确了品牌的表达规范，助力阿里云成为全球数字世界建构的强势品牌。